Pop-up shops and stalls are a curious phenomenon, one which seems to take elements of a truly ancient form of commerce yet seems to have a very strong appeal among modern consumers. The main reason for this is probably the quaintness of a pop-up shop, as well as the appeal of browsing items on a stall and managing to track down a great find, rather than being offered a large choice.
But there are reasons for the success of the pop-up too, and these mainly revolve around the seller side. Quite simply, a pop-up is neither expensive nor difficult to realize. There is just a plot of retail space that you rent. That is really all it takes, at least until you get to the inventory.
Given that the structural and organizational elements of the pop-up are themselves so simple, one great advantage of this mode of commerce is that you can really exert the majority of your energies on selecting inventory, choosing stuff to sell. At this point, there is a consideration to be made – what sells best at a pop-up?
For sure, the products that you could potentially buy from a pop-up store are pretty diverse. In fact, you can really sell anything you want. Nevertheless, there are a few items which are particularly well-suited and are therefore often seen in pop-up stores. The most obvious one is fashion, and most people probably have this in mind when they think of a pop-up store. Nonetheless, the potential options are almost limitless.
What Sells Best at a Pop-Up?
So, what types of things sell best at a pop-up store? To answer that question, you need to consider the pop-up shopping experience. For example, nobody who is seeking a piece of specialized equipment or a specific brand product starts looking at a pop-up. When a person has a clear idea of what it is he or she wants, they go to the place that they know will have it, rather than take a random chance on a pop-up.
The pop-up store is an experience in and of itself, and people go for the experience; Rarely do they go for anything specific. Consequently, we are talking here about impulse buys, the type of – generally inexpensive – products which can inspire an impulse purchase.
Top Products for a Pop-Up
Taking that into consideration, you probably already have a pretty good idea of the type of things that sell best at such a store, but here are some ideas. These are the type of products you will probably have seen if you have ever visited a pop up – and for good reason.
Food and Drink
A pop-up is rarely only food and drink – that is a different business model normally known as a food stall. But what better for impulse buys than to also offer some tasty treats on the side? They are sure to sell.
Specifically, inexpensive wholesale sunglasses. Sunglasses producer and distributor Olympic Eyewear say that an assorted bulk order of sunglasses can offer a wide selection to customers at a low unit price.
We have touched on this above but it’s certainly worth a mention. Pop-up clothing items share a lot in common with what you’d find in a thrift or discount store – inexpensive, eye-catching, and very appealing to those hunting for a find.
Craft pop-up stores are very popular, and stocking home-made items is a wonderful way to offer something incredibly unique that you can’t get anywhere else. This plays into the strengths of the business model.
Pop-ups are a great business idea, and it is one open to almost anybody.