Email marketing is one of the affordable and most straightforward marketing campaigns to implement. An email marketing campaign lets you inform your current clients of salon updates, specials, and much more. Every salon should have an email marketing campaign running. The most common one is a regular newsletter. A newsletter is a piece of email content that is sent out on a regular basis to promote changes or inform clients about what is happening at the salon. What does every great newsletter have? Different salon POS system experts provided the must-haves for your monthly newsletter.
Engaging Content
You want your newsletter to have engaging content so your email contacts don’t bounce and unsubscribe after the first email. Content that engages with the user and teaches them something will have them looking forward to hearing from you. Visually stimulating and informative content works best. It is very similar to magazines on a rack. The ones that jump out have eye-catching photos and catchy headlines. You want to do the same when crafting up your newsletter.
Subject Lines
Your subject line is the first thing your client will see when opening their email. A strong subject line will entice the reader to click on the email and start reading. You want your newsletter to be informative and direct. If you are providing tips about the latest hair hack, outline that in the subject line so the reader knows what they are getting into when clicking on the email. Avoid spammy subject lines. A lot of email platforms have caught on to phishing and aggressive marketing tactics. Avoid using words that will get your email bounced such as “free.”
Contact Information
The ultimate goal of an email marketing campaign is to start a conversation with a client that will lead to a phone call, a new appointment, or a direct reply. After your email is drafted up, you want to make sure contact information is included at the bottom. The contact information should include your address, business hours, phone, and email. The ultimate goal is to drive the reader into reaching out through any communication channel possible.
Call To Actions
Throughout your newsletter, you should have multiple calls to action. A call to action is a statement encouraging the reader to be proactive and reach out if they have any sort of interest in your salon. Call to action makes the reader feel comfortable to reach out and know that you have all the answers for them. The call to action should be simple and straight to the point. Don’t make your reader have to decipher a wall of text to figure out the point of the newsletter.
